{"id":33,"date":"2026-01-21T22:11:53","date_gmt":"2026-01-21T22:11:53","guid":{"rendered":"https:\/\/huot.annenbergprhosting.com\/?p=33"},"modified":"2026-01-21T22:11:53","modified_gmt":"2026-01-21T22:11:53","slug":"e-l-f-beauty-that-gets-you","status":"publish","type":"post","link":"https:\/\/huot.annenbergprhosting.com\/?p=33","title":{"rendered":"e.l.f. Beauty That Gets You"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Brand Positioning<\/h2>\n\n\n\n<p>e.l.f. Beauty is built for real life, not perfection. The brand offers clean, cruelty free, high performing makeup and skincare at accessible price points, making great beauty feel possible without being exclusive. For consumers who care about trends and values at the same time, e.l.f. delivers products that work on real skin, celebrate individuality, and move at the speed of culture. With a community first mindset and a strong digital presence, e.l.f. feels relatable, empowering, and genuinely in tune with what today\u2019s beauty consumer actually wants.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"38\" src=\"https:\/\/huot.annenbergprhosting.com\/wp-content\/uploads\/2026\/01\/ELF-Lineup-A-1024x768.webp\" alt=\"\" class=\"wp-image-38\" srcset=\"https:\/\/huot.annenbergprhosting.com\/wp-content\/uploads\/2026\/01\/ELF-Lineup-A-1024x768.webp 1024w, https:\/\/huot.annenbergprhosting.com\/wp-content\/uploads\/2026\/01\/ELF-Lineup-A-300x225.webp 300w, https:\/\/huot.annenbergprhosting.com\/wp-content\/uploads\/2026\/01\/ELF-Lineup-A-768x576.webp 768w, https:\/\/huot.annenbergprhosting.com\/wp-content\/uploads\/2026\/01\/ELF-Lineup-A.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" data-id=\"35\" src=\"https:\/\/huot.annenbergprhosting.com\/wp-content\/uploads\/2026\/01\/08-og-img-cosmetics-1024x538.jpg\" alt=\"\" class=\"wp-image-35\" srcset=\"https:\/\/huot.annenbergprhosting.com\/wp-content\/uploads\/2026\/01\/08-og-img-cosmetics-1024x538.jpg 1024w, https:\/\/huot.annenbergprhosting.com\/wp-content\/uploads\/2026\/01\/08-og-img-cosmetics-300x158.jpg 300w, https:\/\/huot.annenbergprhosting.com\/wp-content\/uploads\/2026\/01\/08-og-img-cosmetics-768x403.jpg 768w, https:\/\/huot.annenbergprhosting.com\/wp-content\/uploads\/2026\/01\/08-og-img-cosmetics.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Positioning e.l.f. Beauty is built for real life, not perfection. The brand offers clean, cruelty free, high performing makeup and skincare at accessible price points, making great beauty feel possible without being exclusive. For consumers who care about trends and values at the same time, e.l.f. delivers products that work on real skin, celebrate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-33","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/huot.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/posts\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/huot.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/huot.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/huot.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/huot.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33"}],"version-history":[{"count":2,"href":"https:\/\/huot.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/posts\/33\/revisions"}],"predecessor-version":[{"id":39,"href":"https:\/\/huot.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/posts\/33\/revisions\/39"}],"wp:attachment":[{"href":"https:\/\/huot.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/huot.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/huot.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}